Had never tried Bubs before so was curious. The texture was unlike any American candy and the taste was sweet but not that sweet. I didn't know what to think at first. Then I realized I really, really liked the taste and ate the whole package in one sitting. Even gave myself a stomachache. Usually, I am a much bigger sour gummi fan than sweet, but with Bubs it's the opposite. The Bubs sours aren't really that sour. The Bubs sweets hit my spot.